YouTube influencers have big ones NYT crossword answer is:
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YouTube influencers have become increasingly popular in recent years, with many of them having millions of followers and subscribers. They have become a powerful force in the world of marketing, as companies look to capitalize on their influence to reach a wider audience. The New York Times crossword clue from December 31, 2022 is a nod to this phenomenon, as it references the large followings that many YouTube influencers have.
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